The reason why Americans don't like Vegemite is actually pretty understandable but sad, obviously there has been Americans eating it wrong by getting a spoon and scooping it into the mouth and sometimes they'll do it the correct way by putting it on butter toast but spread too much Vegemite on it. BUT With that being said if an Australian was in America and bought a Jar of Vegemite over to America to put on butter toast and did it the correct way it would still taste bad because bread in America has more sugar in it and it would essentially taste like Vegemite on a Cake which isn't a good thing so yeah.