Announcement
With a heavy heart, Holden announced today that General Motors will be retiring the Holden brand in Australia and New Zealand. This announcement will be felt deeply by the entire Holden family, our customers and our fans.
We will immediately begin working with our dealer partners across Australia and New Zealand to implement an orderly transition, including support for our existing customers.
Holden will continue to support customers in the following ways:
Honour all existing warranties and guarantees
Honour all free scheduled servicing offers
Ongoing call centre support
Provide servicing and spare parts for at least 10 years, through national aftersales networks in Australia and New Zealand
Recalls or safety-related issues if they arise
GM has taken this difficult decision after an exhaustive analysis of the investment required for Holden to be competitive for the long term in Australia's and New Zealand's new car markets. Regrettably, this assessment determined such an investment could not meet GM's investment thresholds, including delivering an appropriate return.
Factors weighing against further investment in Holden included: the highly fragmented right-hand-drive domestic markets; the economics to support growing the brand; and delivering an appropriate return on investment.
More broadly is the issue of scale. The global consolidation of the automotive industry has made it increasingly challenging to support a brand and a business that operates in only two markets, which represent less than one percent of the global industry.
